May 4, 2004
For Immediate Release
San Francisco, CA, May 4, 2004 – The Taproot Foundation announced today it has been awarded the 2004 “Excellence in Nonprofit Marketing Award” by the San Francisco Chapter of the American Marketing Association (SFAMA). The award was given in recognition of the Taproot Foundation leadership in bringing volunteerism into the marketing profession. Past winners of the Excellence in Marketing Award include Google, LeapFrog Toys and Apple Computer.
“It is remarkable that the Taproot Foundation has become one of the largest marketing agencies in the Bay Area in just two years,” said SFAMA President, Brian Fowler. “That one of the largest agencies in the Bay Area focuses solely on serving nonprofits and completes its work using volunteers is astounding. The Taproot Foundation is really changing the way pro bono work is done in the marketing profession.”
Founded in 2001, the Taproot Foundation operates as an integrated marketing agency for nonprofits using skilled volunteer marketing professionals to deliver naming, branding, collateral and web to nonprofits in the Bay Area and New York. To date, the foundation has worked with over 100 nonprofit agencies in the Bay Area and awarded more than $4 million in services.
“We’re thrilled to accept this award on behalf of our over 400 active volunteer marketing and creative professionals who are generously donating five hours per week to help strengthen local nonprofits,” said Aaron Hurst, founder and president of the Taproot Foundation. “It is a testament to the marketing profession to see this level of commitment to the community.”
About SFAMA Excellence in Marketing Awards
The San Francisco Chapter of the American Marketing Association’s Excellence in Marketing Awards Celebration will be held on Thursday, May 20, at the Crowne Plaza Union Square Hotel, 480 Sutter Street in San Francisco. Visit www.sfama.org for more information.
About the Taproot Foundation
The Taproot Foundation is a national nonprofit organization that works to engage the country’s millions of business professionals in pro bono service strengthening the nonprofit sector. Since 2001, the Taproot Foundation has awarded over $4 million in services to nonprofit organizations in New York and San Francisco. The Taproot Foundation is led by a team that includes executives with experience from Landor Associates, Scient, Gartner, E*TRADE, Peninsula Community Foundation, Organic and Hewitt Associates. The foundation is the recipient of the 2002 Draper Richards Foundation Fellowship for Social Entrepreneurship for its innovative Service Grant model. For more information, please visit www.taprootfoundation.org.
Contact
Valerie Cunningham
valerie@taprootfoundation.org
650-814-7830
