Taproot 3.0
Last night we launched our third taprootfoundation.org along with a refreshed visual identity. The new site and strategy integrate our Service Grant and Pro Bono Action Tank programs into a single site and under the single Taproot brand. This site is the first Taproot site that truly expresses our mission and values, and I am thrilled to share it with you and get your feedback. This is also the first in a series of initiatives you'll see from us as we gear up for our ten year anniversary and launch into our second act.
A special thank you to all the amazing pro bono work done to make this new brand strategy and site a reality.
Here are some quick links to highlights on the new site:
- Our new about us, mission and values statements
- Two short videos that describe our founding vision and approach to service
- A new section for pro bono leaders that shows the current state of pro bono service, highlights interviews with leaders in the pro bono service movement and provides the latest resources for making pro bono service reliable, effective, and accessible
- A robust map of the current state of the pro bono movement that serves as a new hub for pro bono leaders across professions
Aaron Hurst is the President and Founder of the Taproot Foundation.
The site looks awesome!
Just love the new website.
Nicely done this 3.0 version...and with the significant redesign I can still find the pages and Taproot info I am accustomed to accessing on the old site.
Quite an accomplishment!
the new site and new logo are gorgeous. congratulations to the Roots who contributed to this-- I can't wait to see what's next!
The new site looks fantastic! What a big, important step for Taproot as you continue on to Act 2. Congratulations and great work!
Congratulations! This looks amazing!
Wow, I love the new look! Also, the Ted video with turnip ties is awesome. Yay Taproot!
Love it. Love it. I'll be sure to spread the word about Taproot.org 3.0! Great work.
Who are all of the people in your new website's wide array of portrait photos -- especially connected to the new "Make It Matter" campaign? Since they are pro bono consultants doing the kind of work you want to encourage other folks to do, why aren't their stories being told on the new website? You are showing a wide variety of folks, yet the visitors to your new site learn nothing about them from that site. A missed opportunity -- which I assume can be rectified. Otherwise, you may as well have used stock photos. BTW, I am one of those folks.
Also, what are you doing to encourage pro bono work (including customized programs that might replicate in some small way your winning formula without requiring you to build the infrastructure) in cities outside of your current footprint? I am particularly interested in Newark, NJ -- which has a decent number of corporate HQs and a lot of nonprofits struggling through this economic downturn who could use pro bono help.
Thanks for the great posts!
Joe, Radhika, Bruce, Francesca - Thanks!
Dupe - Thanks. Excited to have you join us soon!
Lara - The ties are everywhere :)
Melanie - Thanks - hope the new gig is going well!
Jennifer - Congrats to you too this week!
RMA - Thanks! You're right! All the photos on the site are current pro bono consultants and nonprofit professionals who work with Taproot (many of whom have done as many as 5 or 6 Taproot projects!), and by not being clear about that and sharing their stories we are missing a great opportunity! We've heard this comment from a few people and are thinking about how to incorporate it into the site and better tell the stories of the amazing professionals we work with (consultants and nonprofit professionals).
In terms of pro bono outside our main cities - we're working to share best practices and come up with new tools and resources to make pro bono happen more often and more successfully. The lead pro bono section on the new site is one of the main new additions and is intended to share best practices and tools. I would recommend checking out the "State of Pro Bono" http://www.taprootfoundation.org/leadprobono/state/ section of the website within the Lead Section. It has a lot of tools that can serve as a starting point for nonprofits and professionals to match talents and need with skills, get a snapshot of pro bono happening across professions, download research and resources and learn about other organizations and groups that deliver pro bono service.