Our Marketing practice will help strengthen your ability to communicate with key stakeholders and raise the funds your organization needs to thrive. Particularly in a time of shifting funding sources it is essential that your communications with funders, donors, volunteers, clients, partners and the community be as powerful as possible.

We offer a range of marketing and fundraising Service Grants to meet your needs and encourage repeat client engagements, so we suggest you start with the service that will lay the best foundation for all of your marketing and fundraising.

Marketing and communications materials follow a continuum. We offer support for organizations at all stages along the continuum, starting with the development of a brand strategy. A good brand strategy can then be used to build a name, visual identity or key messages. Once these foundational communication elements are in place (either by completing one of our Service Grants or through other means), an organization can develop effective tactical materials including annual reports, brochures and websites.

We offer eight Service Grants in our Marketing practice. To learn more about the scope, deliverables and target nonprofit grantee for a specific Service Grant, click on the title.

Can you succinctly explain who you are, who you serve, how you’re different, and what makes you the best at what you do? Can you do so in ways that are targeted to your different audiences? If not, we recommend you start with this service which will provide a solid foundation for all of your marketing and fundraising efforts. This project will also review your existing name, visual identity and communication materials to determine their effectiveness.

Do your name and visual identity (your logo) represent your organization well? Are they up to date with where you are now? Our Naming & Visual Identity Service Grant will provide your organization with a name and visual representation that resonate with your core audiences. A Key Messages & Brand Strategy Service Grant is a prerequisite for receiving this grant.

Is your current name effective, but your organization needs a fresh articulation of your brand and visual identity (e.g. logo, stationary, etc.)? Our consulting team will focus tightly on developing a clear articulation of your brand position, a new visual identity and directions for how to apply it to all your communication materials.

An effective brochure can motivate a prospective donor, strengthen your relationship with an existing foundation, or engage a new volunteer. This service is appropriate for organizations that have a solid marketing and fundraising strategy, and a strong name and visual identity.

Is your organization looking to increase funding by major individual or institutional donors? If your organization already has strong general marketing materials describing your history, programs, services and benefits, our consulting team can provide you with a more sophisticated piece, as well as a process for creating a refreshed annual report each year.

Our basic website is designed for organizations that have no one in-house with significant website technical skills, and that need a way to translate existing effective print materials online. Your consulting team will provide you with a small, live, professional-quality website that will give you a compelling online presence that resonates with your funders, donors, volunteers and the community.

Our advanced website is designed for organizations that have some in-house website capabilities, but that need more advanced expertise to create a professional quality, larger, and more complicated website. Our consulting team will provide you with a new website architecture, appropriate design elements, and the other key building blocks your in-house people can use to assemble a more sophisticated web presence.

Our team will help you find the donor management system that’s right for your organization and tailor it to meet your organization’s unique needs.