Visual Identity & Brand Strategy Grant
A compelling visual identity, including logo, are an important asset to any organization. It shapes the way donors, funders, clients and others perceive the value the organization brings to the community.
What we offer
Our pro bono consultant teams do research to better understand your organization, how your key audiences perceive you, as well as the visual identity of your competitors. Based on the findings, we help articulate your brand strategy through a new logo.
The estimated value of this Service Grant is $55,000.
Why it’s a win
The impact of each project varies but many clients have reported:
- Increased recognition
- Stronger brand and positioning that better reflect the organization
- Consistent visual messaging and communications
- Solid foundation for future marketing materials and decisions
How we get it done
The pro bono consultant team will complete some or all of the following:
- Interviews with a range of stakeholders
- Audit of your competitors
- A creative or requirements brief that details your needs and the approach we recommend
- New visual identity for your organization, which reflects your brand strategy
- Style guide for printing and use of the visual identity
By 'visual identity' we mean the development of a logo. Print collateral is out of scope for this grant. If you need to extend your existing visual identity to print, we suggest that you look at our Brochure and Annual Report Service Grants.
Who’s the right fit
To be a successful client for this grant, you should have:
- An effective name (otherwise, our Key Messages & Brand Strategy Service Grant may be a better place to start)
- A current and complete Strategic Plan
- An Executive Director and Board of Directors strongly committed to this project
- Staff who can invest the necessary time to make the project succeed:
- Executive Director: 10-15 hours total
- Day-to-Day Contact: 3-5 hours each week
- Board of Directors Representative: 5-10 hours total
The Taproot Foundation team is staffed by marketing experts who have made a personal commitment to strengthening the nonprofit sector. Visit our pro bono consultant roles page for additional information about Marketing pro bono consultant roles.
Apply for this Service Grant
If this project appeals to your organization and you have the recommended items in place, please review our grantmaking process and criteria, and then apply. If you have questions about the grant or your eligibility, please contact us.
