Naming & Visual Identity Grant
Your organization’s name and visual identity are critical to communicating your mission and values to your stakeholders.
What we offer
Service grant is designed as a follow-up to our Key Messages & Brand Strategy grant. If you have not completed that grant, please apply for it first. Building on that earlier work, we work with your team to develop a name and visual identity that supports your strategy and re-energizes your organization's brand, as well as its marketing and fundraising efforts.
The estimated value of this Service Grant is $55,000.
Results
The impact of each project varies but many clients have reported:
- A more professional image
- Consistent messaging and communications about the organization to clients, funders, volunteers, and other stakeholders
- Increased name/organizational recognition
- Solid foundation for future marketing materials and decisions
How we get it done
The pro bono consultant team will complete some or all of the following:
- A refined creative or requirements brief (based on results from the Key Messages & Brand Strategy Service Grant) A new name and visual identity for your organization
- Style guide for printing and use of the selected name and visual identity
- Extension of the selected name and visual identity to business papers
Who’s the right fit
To be a successful client for this grant, you should have:
- Completed the Key Messages & Brand Strategy Service Grant
- A current Strategic Plan
- An Executive Director and Board of Directors strongly committed to this project
- Staff who can invest the necessary time to make the project succeed:
- Executive Director: 10-15 hours total
- Day-to-Day Contact: 3-5 hours each week
- Board of Directors Representative: 5-10 hours total
The Taproot Foundation pro bono consultant team is staffed by marketing experts who have made a personal commitment to strengthening the nonprofit sector. Visit our pro bono consultant roles page for additional information about Marketing pro bono consultant roles.
Apply for this Service Grant
If this project appeals to your organization and you have the recommended items in place, please review our grantmaking process and criteria, and then apply. If you have questions about the grant or your eligibility, please contact us.
