Video Case Study: Community of Hope
Visual Identity & Brand Strategy
Community of Hope had used the same logo since 1980 and didn't have the internal resources to pay the administrative cost for communications and marketing talent committed to ensuring their brand reflected their dynamic, customer-focused organization. Taproot's pro bono consulting team developed a new logo as part of their Visual Identity & Brand Strategy Grant, which helped them showcase their work and build a community of supporters.
This video requires JavaScript enabled and Adobe's Flash Player:
Video produced by Wells Fargo in collaboration with Taproot Foundation.
