As your website grows and becomes more complex, maintaining an effective website becomes ever more challenging. Our advanced website projects are designed to give your existing website team the additional expertise and tools they need to succeed in building a larger and more sophisticated web presence.

We start by working with you to better understand your organization, your key audiences, their specific needs, and your communications goals. Then we define and deliver the core building blocks that enable a sophisticated, better organized, and more effective website built around your current website capabilities. We also work closely with your team to ensure that they know how to leverage these new resources to bring your new website to life.

The impact of each project varies but many clients report one or more of these results:

• Increased online donations
• Improved relationship with potential donors and funders; higher conversion rate of leads
• Increased online volunteer recruitment
• Increased efficiency providing information to prospective clients and volunteers
• Greater staff efficiency with web content maintenance

Our Advanced Website project will be most successful if your organization has the following in place:

• An existing website that is now too small, no longer sufficiently professional, or easy to navigate
• Existing staff or an ongoing consulting relationship that provides your organization with some website technical capabilities
• A clear sense of your audiences and the key messages you wish to communicate to each (if not, our Key Messages & Brand Strategy Service Grant may be a better place to start)
• A clear brand identity (If not, our Visual Identity & Brand Strategy Service Grant may be a better place to start)
• Existing effective online or printed marketing or fundraising materials (if not, our Brochure, Annual Report, or Basic Website grant may be a better place to start)
• Staff that can invest the necessary time to make the project succeed:
  • Executive Director: 10-15 hours total
  • Day-to-Day Contact: 3-5 hours each week
  • Collaborator for our Writer: 10-20 hours total
  • Technical Contact: 10 hours total

Your Taproot Foundation team will be staffed by marketing experts who have made a personal commitment to strengthening the nonprofit sector. Visit our volunteer roles page for additional information about Marketing and IT volunteer roles.

If this project appeals to your organization and you have the recommended items in place, please review our grant process and criteria, and then apply. If you have questions about the grant or your eligibility, please contact us.