A brochure can inspire a prospective donor to write a check, provide program information for a prospective client or recruit a new volunteer.

We believe that a brochure, like any other communications material, can be most effective when it is designed for a specific audience, to deliver a specific result. Your team will work with you to refine your specific goals. They will conduct research that enables your brochure to be grounded in a thorough understanding of the key audience, its current understanding of your organization, and the specific messages that will compel them to action.

The impact of each project varies but many clients report these results:

• Increased donations and funding
• Growth in number of clients
• Increased volunteer recruitment
• Greater visibility and presence in community
• Increased efficiency in providing information to prospective clients, donors and volunteers

• Discovery interviews with a range of your staff and key stakeholders
• A creative or requirements brief that details your needs and our suggested approach
• 2-3 design and copy options, each of which reflects the requirements brief
• Production of a print-ready brochure
• Guidelines for printing

Our Brochure Service Grant is most likely to be successful under certain circumstances. We recommend you apply if your organization has met the following requirements:

• A clear sense of your audiences and the key messages you wish to communicate to each (otherwise, our Key Messages & Brand Strategy Service Grant may be a better place to start)
• A strong visual identity (otherwise, our Visual Identity & Brand Strategy Service Grant may be a better place to start)
• Staff that can invest the necessary time to make the project succeed:
  • Executive Director: 10-15 hours total
  • Day-to-Day Contact: 3-5 hours each week
  • Collaborator for Our Writer: 20-30 hours total

Your Taproot Foundation team will be staffed by marketing experts who have made a personal commitment to strengthening the nonprofit sector. Visit our volunteer roles page for additional information about Marketing volunteer roles.

If this project appeals to your organization and you have the recommended items in place, please review our grant process and criteria, and then apply. If you have questions about the grant or your eligibility, please contact us.