Your organization’s name and visual identity can help your organization communicate with key constituencies and the community, or be a burden of confusion and obsolescence. If your name and logo need updating and a more professional image, we can help.

This Service grant is designed as a follow-up to our Key Messages & Brand Strategy grant. If you have not completed that grant, please apply for it first. Building on that earlier work, we work with your team to develop a name and visual identity that supports your strategy and re-energizes your organization's brand, as well as its marketing and fundraising efforts. Your team will be highly creative but grounded in the specific strategic messages you need to communicate.

The impact of each project varies but many clients report these results:

• Consistent messaging and communications about the organization to clients,
      funders, volunteers, etc.
• Increased name/organizational recognition
• Solid foundation for future marketing materials and decisions

• A refined creative or requirements brief (based on results from the Key Messages & Brand Strategy Service Grant) that details key attributes of a new name and visual identity and our suggested approach
• A new name and visual identity
• Styleguide for printing and use of the selected name and visual identity
• Extension of the selected name and visual identity to business papers

Our Naming & Visual Identity Service Grant is most likely to be successful under certain circumstances. We recommend you apply if your organization has met the following requirements:

• Completed the Key Messages & Brand Strategy Service Grant
• A current and complete Strategic Plan
• An Executive Director and Board of Directors strongly committed to this project
• Staff that can invest the necessary time to make the project succeed:
  • Executive Director: 10-15 hours total
  • Day-to-Day Contact: 3-5 hours each week
  • Board of Directors Representative: 5-10 hours total

Your Taproot Foundation team will be staffed by marketing experts who have made a personal commitment to strengthening the nonprofit sector. Visit our volunteer roles page for additional information about Marketing volunteer roles.

If this project appeals to your organization and you have the recommended items in place, please review our grant process and criteria, and then apply. If you have questions about the grant or your eligibility, please contact us.