As your website grows and becomes more complex, maintaining an effective website becomes ever more challenging. Our advanced website projects are designed to give your existing website team the additional expertise and tools they need to succeed in building a larger and more sophisticated web presence.

We start by working with you to better understand your organization, your key audiences, their specific needs, and your communications goals. Then we define and deliver the core building blocks that enable a sophisticated, better organized, and more effective website built around your current website capabilities. We also work closely with your team to ensure that they know how to leverage these new resources to bring your new website to life.

The impact of each project varies but many clients report one or more of these results:

• Increased online donations
• Improved relationship with potential donors and funders; higher conversion rate of leads
• Increased online volunteer recruitment
• Increased efficiency providing information to prospective clients and volunteers

Your Taproot Foundation team will be staffed by interactive communications experts who have made a personal commitment to strengthening the nonprofit sector. Your team will include:

• Account Director
• Project Manager
• Marketing Manager
• Copyeditor/Writer
• Web Designer
• Web Developer

This project will take about 5-6 months (21-25 weeks) to complete once the project kicks off, which is approximately 4 months after your application is reviewed.

Milestone	Description	Estimated Weeks
Grant Decision	Online grant application review, interview and site visit	12
Staffing	Staff and prepare the pro bono consulting team	5
Kickoff	Team and client meet and agree on project goals and plan	2
Discovery	Conduct interviews to better understand client’s unique needs and circumstances	4
Findings & Requirements	Discuss discovery findings and agree on requirements for website	3
Draft Direction	Create site architecture, 2-3 design options and draft copy; select 1 direction	4
Select & Refine	Create templates, finish other key building blocks	4
Training	Train staff to use deliverables to launch the new site, and keep site up to date	2
Assessment & Closing	Conduct assessments and complete project	2

Our Advanced Website project will be most successful if your organization has the following in place:

• An existing website that is now too small, no longer sufficiently professional, or easy to navigate
• Existing staff or an ongoing consulting relationship that provides your organization with some website technical capabilities
• A clear sense of your audiences and the key messages you wish to communicate to each (If not, our Key Messages & Brand Strategy Service Grant may be a better place to start)
• A clear brand identity (If not, our Visual Identity & Brand Strategy grant may be a better place to start)
• Existing effective online or printed marketing or fundraising materials (If not, our Brochure, Annual Report, or Basic Website grant may be a better place to start)
• Staff that can invest the necessary time to make the project succeed:
  • Executive Director: 10-15 hours total
  • Day-to-Day Contact: 3-5 hours each week
  • Collaborator for our Writer: 10-20 hours total
  • Technical Contact: 10 hours total

Key Messages & Brand Strategy
Naming & Visual Identity
Visual Identity & Brand Strategy
Brochure
Annual Report
Website, Basic
Donor Database