What was your experience working on a Taproot Foundation project?

It’s always interesting to see how different nonprofits work. I’ve had some clients who were really organized and responsive. Then there are other agencies that are so short-staffed that it was hard to get their attention to the project - they were so focused on providing their services to the community. Their dedication was really inspiring, even if it made the project a bit more difficult. It's always a great feeling when the project is completed and they have a new brochure for fundraising, or a better web presence, or a stronger brand and messaging. The whole team usually gets together to celebrate!

How have you grown from your pro bono experience?

Volunteering is a great outlet for me because I spent so long working independently as a consultant. Meeting a new team and engaging on a common cause can be really fun. Through the Taproot Foundation, I've met great people, with good skillsets. Its helped me grow my professional network and collaborate with folks on new business opportunities. Sometimes we just go to dinner.

What were the biggest challenges and surprises in your project?

I was surprised by how basic some nonprofits' websites were. It's frustrating to see easy ways to increase efficiency in their communications through, say, a request form or a newsletter - but no one has the time to create time-saving tools. We often heard, "That's another project." Scope creep is big temptation when you can see how you can make an even bigger difference. Sometimes the pace of a project can also be really inconsistent: slow for weeks and then all of a sudden a lot of activity and progress. My teammates helped keep things lively during the slow times.

How do you think the business community and nonprofit sector can strengthen one another?

I think it’s great for people to take expertise gained in a corporate environment and use it to help agencies that directly benefit the community. Especially when it comes to technology, which has become so inexpensive and effective in communicating with large numbers of people about available services, soliciting donations, and building virtual communities that can have an impact in the real world.

What community issues are most important to you and what did you learn from the project?

There are so many important issues! I tend to gravitate toward health and support services for families, because I think those can make a real and immediate difference to the quality of life for a child or mother. Through my projects, it's been great to learn about the kinds of services that are available, often with really innovative delivery models and very loyal clients.

Other than volunteering with the Taproot Foundation, what do you like to do in your free time?

Through 826 Valencia, I work with schoolkids on writing projects. I also like to get out to the gorgeous Bay Area parks and beaches, and sail the bay when I can wangle an invite. Sometimes friends tempt me out for a swim in the bay...brr!